Tote bag printing is divided into specific types, which can be divided into advertising tote bags, gift tote bags, decorative tote bags, knowledge tote bags, commemorative tote bags, simple tote bags, fashion-type tote bags, antique hand-held bags. Bags and more. The type of handbag printing is detailed below.
First, advertising tote bag
The advertising tote bag is designed through visual communication, focusing on the promotion and development of advertising. Through graphic creativity, symbol recognition, text description, color stimulation, and attracting consumers' attention, it creates intimacy and promotes product sales. . The advertising tote occupies a large part of the tote and forms the main body of the tote.
This type of handbag can often be seen at various trade fairs and exhibitions. The name of the company, the logo of the company, the name of the main product and some slogans are printed on the handbag, which has invisibly promoted the corporate image and product image. The role of this is equivalent to a mobile advertisement, and the scope of the flow is very wide, which can meet the requirements of the goods and have a good advertising effect, so it is a popular form of advertising for manufacturers and economic and trade activities. The more chic the handbag is designed, the more beautiful it is, and the better its advertising. Advertising tote bags can be divided into shopping tote bags, promotional tote bags, brand tote bags, and VI design promotion tote bags depending on the target location.
1, shopping tote bag
Shopping bag advertisements can use the limited area of the bag to spread market information about the company or product service to the world. When customers carry shopping bags with store advertisements and walk through the streets, they are actually some beautiful handbags that are not as good as making a good advertising sign, and the cost is relatively low.
Shopping tote bags are designed for supermarkets, shopping malls and other places. In order to facilitate consumers' shopping, supermarkets and shopping malls transport their shopping items home, and connect with consumers to design a special handbag. Most of these handbags are made of plastic material. Compared with other handbags, they are more solid and more capable of accommodating more items and cheaper. The visual factors on the shopping tote bag are mainly composed of the specific propaganda form (marking state, mascot, special graphic, special image, etc.) of the shopping place, highlighting the image of the supermarket and the shopping mall, and conveying the information of the shopping place.
2, promotional handbags
Promotional handbags are mainly used in promotional activities to promote goods and businesses. In order to promote their image and promote the sale of goods, enterprises often hold a series of activities. Use the handbag to print the company's introduction book, the product's manual, and perhaps the product (a little gift), to the guests or consumers, so that consumers can better understand the company's situation and product performance. The promotional tote bag is a complete advertising board that can hold items. The visual design of its surface is aimed at promoting the content of enterprises and commodities, so that consumers will be happy to accept the information they have recognized in the event.
3, brand tote bag
In order to improve the quality of goods, create higher value, and brand the products, brand handbags are used in this shaping activity. Brand handbags are used in specialty stores, which are convenient for customers to carry goods and play a propaganda role. The materials of such handbags are relatively high-grade and match the quality of the products.
4, VI design promotion handbag
VI is a strategy of corporate philosophy and spiritual visual design. VI often uses the handbag as a form of promoting visual transmission, that is, combining the modern design concept with the overall movement of the business management theory to shape the personality of the enterprise and highlight the spirit of the enterprise. To make consumers have a deep impression and recognition to achieve the design of business objectives.
Second, gift tote bag
The gift-shaped handbag is in the form of a tote bag designed to enhance the value of the gift and is convenient to carry. The gift-shaped handbag has a more delicate shape, a gorgeous graphic, a beautiful appearance, a good-looking appearance, and a gift for the presenter.
A gift tote bag is a packaged item, which is a bag used to hold and package a gift. Gift tote bags are usually made of plastic, paper or cloth. People in today's society can see people using gift tote bags. A beautiful gift tote can better set off your own gifts. As lifestyles change, consumers are increasingly demanding gift tote bags.
Third, decorative tote bag
Decorative tote bags have no specific function and are used to carry personal belongings. Only the wonderful appearance is a fashionable ornament.
Fourth, the intellectual tote bag
The intellectual tote bag is printed on the shopping bag with various patterns and texts with certain knowledge, such as world famous paintings and Chinese calligraphy. This type of shopping bag not only provides consumers with convenience when carrying items, but also treats people's sentiments and makes people feel a good psychological feeling.
Five, commemorative tote bag
The most common commemorative handbags are specially designed to commemorate a cultural and artistic event. This strategy caters to people's commemorative psychology and honorary psychology, so that people have a new feeling after purchasing. Such handbags are generally printed with the name, logo, descriptive text, etc. of the event, such as: "XX Art Festival Memorial", "Travel Memorial Bag", "XX Photographic Exhibition", "XX Session of TV Festival", etc. On the one hand, the tote bag can be loaded with the collected materials and samples, and on the other hand, the impact of this activity is expanded.
Sixth, simple tote bag
When customers buy miscellaneous items and need simple shopping bags, if the store can provide a solution to people's worries, they must be welcomed by consumers. Convenience is an important part of promotion.
Seven, trend-time tote bag
People generally pursue a high standard of lifestyle, and fashion goods lead the trend of consumption. When there is any "hot" in the society, if the store prints the product pattern and publicity information on a beautiful shopping bag, it is undoubtedly an important trick for promotion. When consumers see a hot store in a store for sale, it also creates a "stopping temptation."
Eight, antique tote bag
Many traditional products with high social awareness are favored by consumers because of their sophisticated materials, old-fashioned history and long history. If the shopping bag is printed with simple and elegant patterns and words, it gives a noble and solemn feeling, and it must also cause some consumers to enjoy shopping.